Country of origin: Germany (1948)

ADIDAS AT A GLANCE

adidas has its roots in Germany but they are a truly global company. Around the world they employ over 57,000 people. Employees from about 100 nations are working at the global HQ in Herzogenaurach, Germany – the ‘World of Sports’. Every year they produce over 900 million sports and sports lifestyle products with independent manufacturing partners worldwide. In 2018 adidas generated sales of € 21.915 billion. These numbers alone can easily suggest that adidas is quite a large and also multifaceted organization. True. But they keep things simple, lean and fast..

IT IS ALL ABOUT SPORT

This is where they come from, everything they do is rooted in sport. And sport plays an increasingly important role in more and more people’s lives, on and off the field of play. Sport is central to every culture and society and is core to an individual’s health and happiness. Therefore, adidas believes that, through sport, they have the power to change lives. This core belief guides the way they run their company, how they work with partners, how they create products, and how they engage with consumers.

THEY PLAY TO WIN

Athletes will not settle for average. Neither adidas. They have a clear mission: To be the best sports company in the world. Every day, they come to work to create and sell the best sports and fitness products in the world, and to offer the best service and the best consumer experience.

Discover the authentic Adidas here